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You give your idea, they reciprocate, we judge - The triadic gift system behind non-participants' growing expectations toward empowering brands.

Bibliographic reference Cambier, Fanny ; Poncin, Ingrid. You give your idea, they reciprocate, we judge - The triadic gift system behind non-participants' growing expectations toward empowering brands..33ème congrès international AFM (Tours, du 16/05/2017 au 19/05/2017).
Permanent URL http://hdl.handle.net/2078.1/185564