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Communicating customer empowerment strategies to non-participants: An investigation of the mechanisms and conditions impacting the affective reactions toward the brand and the brand relationship.

Bibliographic reference Cambier, Fanny. Communicating customer empowerment strategies to non-participants: An investigation of the mechanisms and conditions impacting the affective reactions toward the brand and the brand relationship..2016 AMS 19th World Marketing Congress (Paris, du 20/07/2016 au 22/07/2016).
Permanent URL http://hdl.handle.net/2078.1/183796