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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

Bibliographic reference Karremans, Johan C. ; Kacha, Mathieu ; Herrmann, Jean-Luc ; Vermeulen, Christophe ; Corneille, Olivier. Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands. In: Journal of Consumer Marketing, Vol. 33, no.5, p. 354-363 (2016)
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