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How Does the Retail Environment Influence Consumers’ Emotional Experience? Evidence from Two Retail Settings

Bibliographic reference Andreu, Luisa ; Bigné, Enrique ; Chumpitaz, Ruben ; Swaen, Valérie. How Does the Retail Environment Influence Consumers’ Emotional Experience? Evidence from Two Retail Settings. In: The International Review of Retail, Distribution and Consumer Research, Vol. 16, no. 5, p. 559-578 (2006)
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