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A brand logic for pharma : A possible strategy based on FMCG experience

Bibliographic reference Moss, Giles ; Schuiling, Isabelle. A brand logic for pharma : A possible strategy based on FMCG experience. In: International Journal of Medical Marketing, Vol. 4, no. 1, p. 55-62 (2003)
Permanent URL http://hdl.handle.net/2078/18163