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Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism

Bibliographic reference Du, Shuili ; Swaen, Valérie ; Janssen, Catherine. Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism.Winter Conference of the American Marketing Association (Orlando, Florida, USA, du 17/02/2017 au 19/02/2017).
Permanent URL http://hdl.handle.net/2078.1/180374