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How do CSR commitments and communication influence external and ubiquitous stakeholders of the company ? The case of IKEA

Bibliographic reference Maon, François ; Swaen, Valérie. How do CSR commitments and communication influence external and ubiquitous stakeholders of the company ? The case of IKEA.35th European Marketing Academy Conference (Athènes, Grèce, Mai).
Permanent URL http://hdl.handle.net/2078/17624