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Should I or should I not tell the customers? On the relevance of corporate social responsibility communications for companies

Bibliographic reference Swaen, Valérie ; Vanhamme, Joëlle. Should I or should I not tell the customers? On the relevance of corporate social responsibility communications for companies.32nd European Marketing Academy Conference (Glasgow, Royaume-Uni, 20-22 Mai). In: Proceedings of the 32nd European Marketing Academy Conference", 2003
Permanent URL http://hdl.handle.net/2078/17524