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Being A Socially Responsible Company : What Does It Means for European Young Consumers? Analysis of the Impact of Perceived Environment, Culture and Values

Bibliographic reference Swaen, Valérie ; Andreu, Luisa ; Bigné, Enriqué ; Chumpitaz, Ruben. Being A Socially Responsible Company : What Does It Means for European Young Consumers? Analysis of the Impact of Perceived Environment, Culture and Values. In: Proceedings of the 32nd European Marketing Academy Conference",  2003
Permanent URL http://hdl.handle.net/2078/17523