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Do Accusations of Irresponsible Acts Hurt Companies More When They Promote Themselves as Socially Responsible?

Bibliographic reference Swaen, Valérie ; Vanhamme, Joëlle. Do Accusations of Irresponsible Acts Hurt Companies More When They Promote Themselves as Socially Responsible?.Marketing communications and consumer behaviorIn: Laurent, G., Merunka, D, Zaichowsky, J. (eds), Marketing communications and consumer behavior proceedings, 2003, p. 175-188
Permanent URL http://hdl.handle.net/2078/17522