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See How 'Good' We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns
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| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2003 |
| Language | anglais |
| Conference | "Advances in Consumer Research", Toronto, Canada (Octobre 2003) |
| Host document | Kahn, B.E. and Luce, M. F. (eds) ; "Advances in consumer research"- P. 302-303 |
| Publication status | Publié |
| Affiliation | Louvain School of Management - Marketing |
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| Bibliographic reference | Swaen, Valérie ; Vanhamme, Joëlle. See How 'Good' We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns.Advances in Consumer Research (Toronto, Canada, Octobre 2003). In: Kahn, B.E. and Luce, M. F. (eds), Advances in consumer research, 2003, p.P. 302-303 |
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| Permanent URL | http://hdl.handle.net/2078/17521 |