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See How 'Good' We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns

Bibliographic reference Swaen, Valérie ; Vanhamme, Joëlle. See How 'Good' We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns. In: Kahn, B.E. and Luce, M. F. (eds), Advances in consumer research,  2003, p.P. 302-303
Permanent URL http://hdl.handle.net/2078/17521