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How the Perceived Retail Environment Influences the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing

Bibliographic reference Andreu, Luisa ; Swaen, Valérie ; Chumpitaz, Ruben ; Bigné, Enriqué. How the Perceived Retail Environment Influences the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing.33rd European Marketing Academy Conference (Murcia, Espagne, 18-21 mai).
Permanent URL http://hdl.handle.net/2078/17520