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When 'what you say' matters less than 'where you say it': Influence of Corporate Social Responsibility arguments and source of information on consumers' reactions and attitudes toward the company
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Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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Publication date | 2004 |
Language | Anglais |
Conference | "33rd European Marketing Academy Conference", Murcia, Espagne (18-21 Mai) |
Affiliation | Louvain School of Management - Marketing |
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Bibliographic reference | Swaen, Valérie ; Vanhamme, Joëlle. When 'what you say' matters less than 'where you say it': Influence of Corporate Social Responsibility arguments and source of information on consumers' reactions and attitudes toward the company.33rd European Marketing Academy Conference (Murcia, Espagne, 18-21 Mai). |
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Permanent URL | http://hdl.handle.net/2078/17518 |