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When 'what you say' matters less than 'where you say it': Influence of Corporate Social Responsibility arguments and source of information on consumers' reactions and attitudes toward the company

Bibliographic reference Swaen, Valérie ; Vanhamme, Joëlle. When 'what you say' matters less than 'where you say it': Influence of Corporate Social Responsibility arguments and source of information on consumers' reactions and attitudes toward the company.33rd European Marketing Academy Conference (Murcia, Espagne, 18-21 Mai).
Permanent URL http://hdl.handle.net/2078/17518