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Effects of Perceived Retail Environment on the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing

Bibliographic reference Andreu, Luisa ; Bigné, Enriqué ; Chumpitaz, Ruben ; Mattila, A.S. ; Swaen, Valérie. Effects of Perceived Retail Environment on the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing.12th Biennial World Marketing Congress (Muenster, Allemagne, 6-9 juillet 2005).
Permanent URL http://hdl.handle.net/2078/17514