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New Product Success Factors, New Product Typology and Moderating Impact on Success Factors according to the Type of New Products

Bibliographic reference de Moerloose, Chantal. New Product Success Factors, New Product Typology and Moderating Impact on Success Factors according to the Type of New Products.Proceedings of the 7th International Product Development Management Conference (Mai 2000).
Permanent URL http://hdl.handle.net/2078/17508