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New Product Success Factors, New Product Typology and Moderating Impact on Success Factors according to the Type of New Products
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Document type | Communication à un colloque (Conference Paper) |
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Publication date | 2000 |
Language | anglais |
Conference | "Proceedings of the 7th International Product Development Management Conference" (Mai 2000) |
Affiliation | Louvain School of Management - Marketing |
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Bibliographic reference | de Moerloose, Chantal. New Product Success Factors, New Product Typology and Moderating Impact on Success Factors according to the Type of New Products.Proceedings of the 7th International Product Development Management Conference (Mai 2000). |
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Permanent URL | http://hdl.handle.net/2078/17508 |