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Using infomercials to communicate about CSR: A way to enhance credibility?

Bibliographic reference Munten, Pauline ; Janssen, Catherine ; Swaen, Valérie. Using infomercials to communicate about CSR: A way to enhance credibility?. Louvain School of Management ; 2015/19 (2015)
Permanent URL http://hdl.handle.net/2078.1/174727