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Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform

Bibliographic reference Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa. Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform.Association Française du Marketing (Lyon, du 16/05/2016 au 20/06/2016).
Permanent URL http://hdl.handle.net/2078/174625