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CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories

Bibliographic reference Swaen, Valérie ; Janssen, Catherine ; Dupont, Barbara. CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories.European Marketing Academy Conference (Leuven, Belgium, du 26/05/2015 au 29/05/2015).
Permanent URL http://hdl.handle.net/2078.1/173710