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Labelling the durability of a product through the lense of intertemporal choices theory

Bibliographic reference Dupont, Barbara ; Swaen, Valérie ; Vanhamme, Joëlle. Labelling the durability of a product through the lense of intertemporal choices theory.European Marketing Academy Conference (Leuven, Belgium, du 26/05/2015 au 29/05/2015).
Permanent URL http://hdl.handle.net/2078.1/173709