Accès à distance ? S'identifier sur le proxy UCLouvain
How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?
Primary tabs
| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
|---|---|
| Publication date | 2016 |
| Language | Anglais |
| Conference | "European Marketing Academy Conference", Oslo, Norway (du 24/05/2016 au 27/05/2016) |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?.European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016). |
|---|---|
| Permanent URL | http://hdl.handle.net/2078.1/173707 |