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How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?

Bibliographic reference Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?.European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
Permanent URL http://hdl.handle.net/2078.1/173707