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Enhancing credibility of CSR communication by using infomercials

Bibliographic reference Janssen, Catherine ; Swaen, Valérie ; Munten, Pauline. Enhancing credibility of CSR communication by using infomercials.European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
Permanent URL http://hdl.handle.net/2078.1/173706