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Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector

Bibliographic reference Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector.2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
Permanent URL http://hdl.handle.net/2078.1/173703