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Using infomercials to communicate about CSR: A way to enhance credibility?

Bibliographic reference Janssen, Catherine ; Swaen, Valérie ; Munten, Pauline. Using infomercials to communicate about CSR: A way to enhance credibility?.2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
Permanent URL http://hdl.handle.net/2078.1/173702