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On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism

Bibliographic reference Swaen, Valérie ; Janssen, Catherine ; Du , Shuili. On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism.2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
Permanent URL http://hdl.handle.net/2078.1/173701