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Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

Bibliographic reference Ducarroz, Caroline ; Yang, Sha ; Greenleaf, Eric. Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions. In: Journal of Marketing, Vol. 80, no.2, p. 80-100 (March)
Permanent URL http://hdl.handle.net/2078/171267