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The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products

Bibliographic reference Gomez, Pierrick ; Werle, Carolina O. C. ; Corneille, Olivier. The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products. In: Marketing Letters : a journal of research in marketing, Vol. 28, no. 1, p. 15-27 (2017)
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