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How does perceived effectiveness affect adults’ ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going

Bibliographic reference Charry, Karine ; Pecheux, Claude ; De Pelsmacker, Patrick. How does perceived effectiveness affect adults’ ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going. In: Journal of Business Ethics, Vol. 124, no. 2, p. 243-257 (2014)
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