User menu

Accès à distance ? S'identifier sur le proxy UCLouvain

New technologies and shopping experience: are gamification interfaceseffective? The case of the Smartstore.

Primary tabs

download
  • Open access
  • PDF
  • 96.96 K
Poncin, Ingrid [UCL] Garnier, Marion [SKEMA] Ben Mimoun, Mohammed [SKEMA] Leclercq, Thomas [UCL]

This research aims at examining the impact of using a gamification interface by comparison with a classical online interface in order to personalize a product. The quality of the experience that is felt by the consumer during the personalization process and behavioral patronages are studied. Findings confirm that personalizing a product through a gaming interface might have a positive impact in terms of experience during the process but also on patronage intentions. Hence this research also shows that solely adding gamification mechanisms such as challenges in a personalizing interface is not enough to significantly enhance the quality of the perceived experience.

Document type Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection, Abstract
Access type Accès libre
Publication date 2015
Language Anglais
Conference "EMAC", Leuven (du 26/05/2015 au 29/05/2015)
Peer reviewed yes
Host document Warlop Luk and Muylle Steve ; "Collaboration in research" (ISBN : 978-90-823-8330-0)
Publication status Publié
Affiliations UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations
Louvain School of Management - Marketing
Keywords Gamification ; compelling experience ; personalization interface
Links
Bibliographic reference Poncin, Ingrid ; Garnier, Marion ; Ben Mimoun, Mohammed ; Leclercq, Thomas. New technologies and shopping experience: are gamification interfaceseffective? The case of the Smartstore..EMAC (Leuven, du 26/05/2015 au 29/05/2015). In: Warlop Luk and Muylle Steve, Collaboration in research, 2015
Permanent URL http://hdl.handle.net/2078/159325