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A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process

Bibliographic reference Poncin, Ingrid ; GARNIER, Marion ; MAILLE, Virginie. A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process. In: PANTANO E., Successful Technological Integration for Competitive Advantage in Retail Settings, IGI Global  2015
Permanent URL http://hdl.handle.net/2078/154259