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An augmented toy story: Augmented reality, consumer and the toys industry

Bibliographic reference Poncin, Ingrid ; Ben Mimoun, Mohammed Slim. An augmented toy story: Augmented reality, consumer and the toys industry.EIRASS- European Institute of Retailing and Services Studies (Bucharest, du 07/07/2014 au 10/07/2014). In: 21st Recent Advances in Retailing & Services Science, 2014
Permanent URL http://hdl.handle.net/2078/153856