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Psychophysiological measures as a new method to measure advertising effectiveness

Bibliographic reference Poncin, Ingrid ; Derbaix, Christian ; et. al. Psychophysiological measures as a new method to measure advertising effectiveness.EMAC- European Marketing Academy (VALENCE, du 04/06/2014 au 06/06/2014). In: Paradigm schift & Interactions, 2014
Permanent URL http://hdl.handle.net/2078/153853