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Shopper Marketing and Innovative technologies: empirical évidences and New perspectives

Bibliographic reference Ben Mimoun, Mohammed Slim ; Poncin, Ingrid. Shopper Marketing and Innovative technologies: empirical évidences and New perspectives.ACIR - WORKSHOP INNOVATION AND RETAILING (LILLE, 09/10/2014).
Permanent URL http://hdl.handle.net/2078/153846