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To be or not to be? Virtual experience and immersion on a 3D commercial web site

Bibliographic reference Garnier, Marion ; Poncin, Ingrid. To be or not to be? Virtual experience and immersion on a 3D commercial web site. In: Advances in Consumer Research, Vol. 37, no. 1, p. 406-412 (2010)
Permanent URL http://hdl.handle.net/2078/153837