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Nostalgia evoked by brands: a first step towards scale development and validation

Bibliographic reference Bartier, Anne-Laure ; Friedman, Michael. Nostalgia evoked by brands: a first step towards scale development and validation.Academy of Marketing Science Annual Conference (Monterey, USA, du 15/05/2013 au 18/05/2013).
Permanent URL http://hdl.handle.net/2078/152878