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Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment

Bibliographic reference Chumpitaz Caceres, Ruben Alberto ; Swaen, Valérie ; Paparoidamis, Nicholas ; Bartier, Anne-Laure. Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment.Academy of Marketing Science Annual Conference (Monterey, USA, du 15/05/2013 au 18/05/2013).
Permanent URL http://hdl.handle.net/2078.1/152877