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The Human Brand ? What Social Perception Models Can Teach Us About Brand Perception.

Bibliographic reference Kervyn de Meerendré, Nicolas. The Human Brand ? What Social Perception Models Can Teach Us About Brand Perception..Séminaire de recherche de l'Université de Poitiers (Poitiers, du 22/01/2014 au 23/01/2014).
Permanent URL http://hdl.handle.net/2078/152734