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A Cross-Language Measure of Agentic and Communal Consumer Motivations

Bibliographic reference Friedman, Mike ; Hopwood, Christopher ; Lown, Josh ; Bartier, Anne-Laure. A Cross-Language Measure of Agentic and Communal Consumer Motivations.Society for Interpersonal Theory and Research (New Haven, Connecticut, USA, du 06/06/2014 au 07/06/2014).
Permanent URL http://hdl.handle.net/2078/152721