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Order and quality effects in sequential monadic concept testing: Methodological details matter in concept testing practice.

Bibliographic reference Friedman, Mike ; Schillewaert, Niels. Order and quality effects in sequential monadic concept testing: Methodological details matter in concept testing practice..European Marketing Academy Conference (Istanbul, Turkey, du 04/06/2013 au 07/06/2013).
Permanent URL http://hdl.handle.net/2078/152717