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Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception

Bibliographic reference Kervyn de Meerendré, Nicolas ; Chan, Emily ; Malone, Chris ; Korpusik, Adam ; Ybarra, Oscar. Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception. In: Social Cognition, Vol. 32, no. 3, p. 256-275 (2014)
Permanent URL http://hdl.handle.net/2078.1/144148