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More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Bibliographic reference Ludwig, Stephan ; de Ruyter, Ko ; Friedman, Michael ; Brüggen, Elisabeth C ; Wetzels, Martin ; et. al. More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates. In: Journal of Marketing, Vol. 77, no.1, p. 87-103 (2013)
Permanent URL http://hdl.handle.net/2078.1/144140