User menu

Immersion in a new commercial virtual environment: The role of the avatar in the appropriation process

Bibliographic reference Poncin, Ingrid ; Garnier, M.. Immersion in a new commercial virtual environment: The role of the avatar in the appropriation process. In: Advances in Consumer Research, Vol. 40, no.1, p. 475-481 (2012)
Permanent URL http://hdl.handle.net/2078.1/143292