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Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing

Bibliographic reference Poncin, Ingrid ; Pieters, R. ; Ambaye, M.. Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing. In: Journal of Business Research, Vol. 59, no.6, p. 745-754 (2006)
Permanent URL http://hdl.handle.net/2078.1/143211