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Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal

Bibliographic reference Dupont, Barbara ; Janssen, Catherine ; Swaen, Valérie. Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal.European Marketing Academy (EMAC) conference (Valence, Spain, du 03/06/2014 au 06/06/2014).
Permanent URL http://hdl.handle.net/2078.1/141519