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Customer segmentation based on a collaborative recommendation system: application to a retail company

Bibliographic reference Vandenbulcke, Virginie ; Lecron, Fabian ; Ducarroz, Caroline ; Fouss, François. Customer segmentation based on a collaborative recommendation system: application to a retail company.Conference of European Marketing Academy (EMAC) (Istanbul). In: Proceedings of the 2013 conference of European Marketing Academy, 2013
Permanent URL http://hdl.handle.net/2078/139922