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Implicit sponsorship effects for a prominent brand

Bibliographic reference Herrmann, J.-L. ; Corneille, Olivier ; Derbaix, C. ; Kacha, M. ; Walliser, B.. Implicit sponsorship effects for a prominent brand. In: European Journal of Marketing, Vol. 48, no. 3/4, p. 785-804 (2014)
Permanent URL http://hdl.handle.net/2078.1/139581
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