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New insights on consumers’ perceptions of brand-induced nostalgia and its role in the formation of consumer-based brand equity
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Document type | Thèse (Dissertation) |
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Access type | Accès interdit |
Publication date | 2014 |
Language | Anglais |
Degree | (ECGE - Sciences économiques et de gestion) -- UCL, 2014 |
Defense date | 10/01/2014 |
Promotors | Schuiling, Isabelle |
Affiliations |
UCL
- SSH/LouRIM - Louvain Research Institute in Management and Organizations UCL - Louvain School of Management |
Links |
Bibliographic reference | Bartier, Anne-Laure. New insights on consumers’ perceptions of brand-induced nostalgia and its role in the formation of consumer-based brand equity. Prom. : Schuiling, Isabelle |
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Permanent URL | http://hdl.handle.net/2078.1/137716 |