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New insights on consumers’ perceptions of brand-induced nostalgia and its role in the formation of consumer-based brand equity

Bibliographic reference Bartier, Anne-Laure. New insights on consumers’ perceptions of brand-induced nostalgia and its role in the formation of consumer-based brand equity.  Prom. : Schuiling, Isabelle
Permanent URL http://hdl.handle.net/2078.1/137716