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Brands as intentional agents: Our response to commentaries

Bibliographic reference Fiske, Susan ; Malone, Chris ; Kervyn de Meerendré, Nicolas. Brands as intentional agents: Our response to commentaries. In: Journal of Consumer Psychology, Vol. 22, no. 2, p. 205-207 (6 March 2012)
Permanent URL http://hdl.handle.net/2078.1/134114