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Brands as intentional agents framework: How perceived intentions and ability can map brand perception

Bibliographic reference Kervyn de Meerendré, Nicolas ; Fiske, Susan ; Malone, Chris. Brands as intentional agents framework: How perceived intentions and ability can map brand perception. In: Journal of Consumer Psychology, Vol. 22, no. 2, p. 166-176 (3 March 2012)
Permanent URL http://hdl.handle.net/2078.1/134113