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Enhancing CSR communication credibility: On the use of infomercials
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Document type | Document de travail (Working Paper) |
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Publication date | 2013 |
Language | Anglais |
Collection | Louvain School of Management - 2013/07 |
Affiliations |
UCL
- SSH/LouRIM - Louvain Research Institute in Management and Organizations Louvain School of Management - Marketing |
Links |
Bibliographic reference | Janssen, Catherine ; Swaen, Valérie. Enhancing CSR communication credibility: On the use of infomercials. Louvain School of Management ; 2013/07 (2013) |
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Permanent URL | http://hdl.handle.net/2078/132736 |