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Enhancing CSR communication credibility: On the use of infomercials

Bibliographic reference Janssen, Catherine ; Swaen, Valérie. Enhancing CSR communication credibility: On the use of infomercials.42th European Marketing Academy (EMAC) conference (Istanbul, Turquie, du 04/06/2013 au 07/06/2013).
Permanent URL http://hdl.handle.net/2078/132729